Toyota’s December 2021 Sales Event featured the “Week of Joy” campaign.
Two television commercials—Bookstore and Nora’s Joy—supported our focus on education and highlighted the work of two longstanding partners.
Bookstore spotlighted the National Center for Families Learning (NCFL), a national nonprofit that works to eradicate poverty through education solutions for families. Toyota partnered with NCFL to provide more than 85,000 books for families nationwide through its 420 literacy centers across the country.
Nora’s Joy, produced in English and Spanish, invited consumers to #sharethejoy by sending a digital “joy jar” to their loved ones via the @ToyotaLatino Instagram channel. For every share between December 12, 2021 and January 3, 2022, Toyota made a donation to the Hispanic Scholarship Fund, up to a total of $50,000, and in support of student scholars nationwide.