Diverse Businesses + Toyota Partnership = Supplier Diversity

Building on more than 20 years of excellence in supplier diversity, Toyota’s luxury vehicle brand Lexus is intentionally scaling up partnerships with diversity-owned media outlets.
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Doing more business with diverse media partners allows Lexus to support the growth of minority-owned media groups while also bringing the brand to more diverse audiences.

We want the Lexus brand to speak to new groups of people in a way that tells them, ‘We see you, we respect you and we would love for you to consider us.’ Even more important, we want to make sure we’re working toward economic inclusion for our diversity-owned media partners.
Vinay Shahani, Vice President, Lexus Marketing, Toyota Motor North America Vinay Shahani Headshot

Toyota Opportunity Exchange: Where Diverse Businesses Connect and Learn

On October 20, Toyota’s Opportunity Exchange returned as an in-person event at Suburban Showplace in Novi, Michigan. Featuring a tradeshow, educational seminars and networking, this annual conference brings diverse businesses together to gain knowledge and build relationships with Toyota Tier I suppliers.

Opportunity Exchange demonstrates Toyota’s continued commitment to supporting the growth of diverse suppliers and businesses. 


Toyota Mentoring Program Fuels Supplier Diversity

Launched in 2015, the Toyota Mentoring Program is a year-long initiative designed to support and promote diverse supplier engagement. Every year, 10 small- and diverse-business owners are selected as mentees through various diversity councils that partner with Toyota. Participants are then matched with Toyota leaders who provide hands-on guidance, advice and support, empowering mentees to drive their own business success stories.