Leveraging Our Brand to Drive Change

At Toyota, we’re committed to creating social impact through all we do, including our products, services, and marketing efforts. 

December to Remember Partnership

Toyota partnered with Lexus on this annual event that benefited Boys & Girls Clubs of America and brought further awareness to our partnership. 

Nationally, Lexus provided a $300,000 charitable donation to the organization. Locally, Lexus dealers had the opportunity to surprise Boys & Girls Club members with something special and exciting from their wish list – and deliver it with a big red bow. A few of the special moments were captured on video and shared on social media.